If there’s one thing you learn fast as an author in today’s publishing world it’s this: If you want your book to stay alive in the competitive publishing marketplace, you had better be willing to help promote and market it, continually. (Btw: that often means hiring a publicist, so budget for it! I’m fortunate to have Kathlene Carney on my team. But I digress…).

I know most wannabe authors don’t want to hear about their role in promotion and marketing. Afterall, most writers would rather be sitting on their behinds doing what they love most–writing. I understand well that passionate, creative, gypsy like urge that makes us want to hide out and weave words together.

It is what we do, afterall.

But promo/marketing/media interviews is part of today’s publishing world. It goes with the new territory and those expecting otherwise (with rare exceptions of the ‘Harry Potter’ magnitude) will be disappointed, even disallusioned if left unprepared for this surprising reality.

Like other businesses, the publishing industry is dealing with on-going reductions in budgets, staffing and bottom lines. That means authors are expected to step up and fill the void. Plus, authors know their work best. No one is as vested in the book’s outcome or how it is received in the public eye than the writer, who lives and breathes the work for months, even years. Once the flush of the initial publishing courtship dance is over, the new author must promote, too.

That said, I’ve just completed one national radio campaign, although some of the interviews are still to air. Everyone I worked with was terrific! But I’m already movin on. After a few stops in between, including the Bucks County Conference near Philly, I’ll be heading to the San Francisco/Bay area in April, and I couldn’t be more delighted. The Bay area is home to my publisher, my editor, my publicist, and until recently, my agent, who’s now exploring life in Oregon.

Lots of good folks call the Golden State home, and I have been the beneficiary of some of their great publishing expertise. Plus, it’s just beautiful country. It’s no wonder people leave their hearts there…

In case you want to know more, here’s that campaign info!

(Please check back often – schedule subject to daily updates.)

Judy Winter, award-winning writer, national speaker and the author of Breakthrough Parenting for Children with Special Needs: Raising the Bar of Expectations, will hold a talk and book signing at Towne Center Books, 555 Main Street, in Pleasanton, CA on Friday, April 20th at 1 p.m., and at the Pleasanton Library, 400 Bernal Avenue, CA on Monday, April 16th at 7 p.m. The author will also be a guest on the KNTV program Bay Area Today on Monday, April 16th and on KGO-TV’s The View from the Bay on Tuesday, April 17th. Judy will conclude her visit to the Bay area with a presentation at the Resolve NC Adoption Pathways Symposium at the Bay School Campus in San Francisco on Saturday, April 21st. For more on Judy’s schedule and her on-going work on special needs, visit: JudyWinter.com.

Detailed Schedule:

Monday, 4/16/07-Bay Area Today-NBC Affiliate KNTV-TV/ 10 a.m. to 11 a.m.

Monday, 4/16/07—Public Affairs Show, Alice • KLLC, Live 105, and Movin’ 99.7 (Taped-TBA) • San Francisco, CA

Monday, 4/16/07—Author Event • 7 p.m. • Pleasanton Library • Pleasanton, CA

Tuesday, 4/17/07-Benefit Magazine Radio Show with Ruby Rippey Tourk/ Interview Taped-Airdate TBA /San Francisco, CA

Tuesday, 4/17/07-Guest on The View from the Bay, KGO-TV (ABC affiliate), 3-4 p.m. PT/ San Francisco, CA

Thursday, 4/19/07—Conversations with Robin Fahr, TV30 Tri-Valley Community Television (Taped-TBA) • Pleasanton, CA

Friday, 4/20/07—Author Event/Signing • 1 p.m. • Towne Center Books • Pleasanton, CA

Saturday, 4/21/07—Presentation/Book Signing: Adoption Pathways Symposium/The Bay School Campus • San Francisco CA a.m.

Saturday, 4/21/07-Interview with Peter Finch-KFOG Morning Show, San Francisco, CA/(Interview taped-Airdate TBA)

PLUS-Another Interview on the East Coast!
Friday, March 30: Live Interview on The Lisa Birnbach Show / 9:15 to 9:45 a.m./ New York City/ http://greenstoneradio.com

Breakthrough Parenting for Children with Special Needs: Raising the Bar of Expectations